Craig Seymour

B.Com, CA, M.Mktg, CPM, GAICD
Managing Director

Craig is a strategic marketing and business development professional who has provided a range of services to clients throughout Australia across a broad range of industries.

He is a Chartered Accountant and a Certified Practising Marketer, holds a Bachelor of Commerce from the University of Tasmania, a Master of Marketing from Monash University, is a Graduate of the AICD Company Directors Course and was named 2006 Tasmanian Marketer of the Year by the Australian Marketing Institute.

Craig's experience encompasses a variety of roles in both public and private sectors, in professional, commercial and franchise environments. As a Chartered Accountant, Craig has extensive experience in corporate recovery and business reconstruction and, as a management consultant, he has undertaken a variety of assignments involving new business start-ups, remedial projects, product development, customer relationship management programs, quality assurance audits and a range of strategic branding and positioning projects.

He has previously worked with and / or consulted to organisations such as Ferrier Hodgson, The Cheesecake Shop, Grinders Coffee, Forestry Tasmania, Wise Lord & Ferguson (representatives of Ernst & Young in Tasmania) and TOTE Tasmania.

Craig has taught at institutions including the University of Tasmania, Monash University, TAFE Tasmania, the Housing Industry Association, the Institute of Chartered Accountants in Australia and in the Australian Business Week program and is a highly sought after speaker as a result of his ability to easily combine academic theory with practical experience.

His education and experience have provided him with the unique ability to comment on the combination of franchising, business failures and application of strategic marketing concepts to real world situations. He has particular experience in senior management and high level expertise in corporate governance reviews.

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